Everyone knows that the bible is continuously loosing its popularity and now only a few are left who read the bible and attend the prayers heartily. But a new Swedish magazine project seeks to reform things and people by transforming the looks of the bible and adding provocative pictures. ‘The Book’, ill be the new name for the modern version of the Bible.
Dag Söderberg, who has a background in advertising, is the project leader of the very new Swedish magazine called ‘Bible Illuminated, Gamla Testament: The Book’. The project seeks to remove the inaccessibility present in the Bible, by reproducing the Old Testament in a magazine format. The magazine won’t have a religious inclination at all. Söderberg says that, like other people, he too depends on the morals and ethics of the Bible, but without being particularly religious.
And the non religious notion is testified by the pictures that have been used in the book; a gas chamber, a homeless man sleeping on the street, an industrial wasteland of smoke-belching chimneys. The images are something you can never relate with the Bible. The magazine has hit the shelves and Söderberg hopes for a positive reaction.
Some Facts associated with ‘The Book’...
• It contains the same, unedited text from the Old Testament.
• The book is conceived and designed to be accessible, neutral, ethical and aesthetic.
• It includes 450 pages, with photographs.
• It is in the format of a magazine.
• 30,000 copies have been printed.
• It actually targets the urban middle class ( 25-50)
• Will be translated into English in some time.
Source: Sweden
