Hello! Magazine is the latest in the long list of global celebrity news magazines to be launched in India.
The introductory issue provides a feast of exclusive photographs and news about the much-hyped recent wedding of Liz Hurley to Indian businessman Arun Nayar. The publishers claim that a lot more about the private lives of celebrities, royalty, sports stars and corporate chiefs will be unveiled in the subsequent issues of the famous magazine.
The renowned celeb glossy, which is targeting readers in the age group of 20-55 years, is launching with a total of 50,000 copies of the debut issue. The common Indian thinks Bollywood when it comes to celebrities. But Hello! claims to change the perception of the average Indian by concentrating on industrialists, socialites and leaders in varied fields. About 80 percent of the content is said to be based on Indian celebrities.
Ruchika Mehta, the editor of the Indian edition of Hello! Magazine claims it to be,
The big daddy of the fine life, which is all about the larger-than-life romances, the ‘bling’ homes, the to-die-for fashion and class, the ‘giga-gorgeous women and men, all packaged together into a high gloss monthly.
In the past few years, India has witnessed the successful launch of international glossies like Cosmopolitan, Marie Claire, Seventeen, Maxim, Time Out and OK!. The trend can be attributed to the increasing number of English speakers, increasing disposable incomes and increased media penetration.
